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Home Industry & Trade

Cinnabon is first U.S. franchise in Libya

1st August 2012
in Industry & Trade
Cinnabon is first U.S. franchise in Libya
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"We were in every major market in the Middle East. Expanding into Libya made sense as part of our emerging market strategy," he said.

The Cinnabon push into Libya had been planned for early 2011. The company had selected local franchise partners, selected a location and the first shipment of products was on its way when the country erupted in civil war.

"We quickly halted everything because the revolution happened," said Shattuck. "Fortunately we were able to secure the location and it made it without serious damage."

In the first week of its opening, the Tripoli Cinnabon store logged $45,000 in sales, according to the company.

(Source: CNN Money)

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Tags: CinnabonFood

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