At the 33rd annual World Travel Market (WTM) trade show in London, the Libya Export Promotion Centre presented the country's tourism and cultural attractions and was very well received.
In a survey of 1,300 tourism chiefs attending the conference, 56 percent said Libya had the potential to become a top tourist destination, with just 10% dismissing the idea.
WTM director Simon Press said:
"Libya could be one of tourism's most exciting destinations in the future. Many destinations such as Vietnam and Croatia have repositioned from conflict zones to tourism hotspots, and there is no reason why, over time, Libya cannot do the same."
The country is famous for its ancient ruins, including the UNESCO World Heritage Sites of Leptis Magna (pictured) and Cyrene.
(Sources: Telegraph, Irish Independent)
