The United Arab Emirate (UAE)-based clothing chain Max Fashion is targeting the Libyan market.
Chief Executive Ramanathan Hariharan told Ventures Africa:
“We opened in Libya immediately after the crisis. Immediately after the revolution, the franchise remobilised and opened the store in a very short time.
"Libya, is a growing economy and considerable investments are taking place for rebuilding the economy. We are expanding into all countries in North Africa and thus, Libya is an absolute choice.”
Max fashion is the largest value fashion retailer in the Middle East. It deals in Clothing, footwear, accessories and household products.
(Source: Ventures Africa)