Greece's Vivartia Group has announced the signing of a strategic agreement to expand its activities in the Libyan market.
Its Goody's-Everest subsidiary signed an agreement with Libyan company Tasty Franchise Ltd for the development of Goody's and Flocafe chains in Libya.
The deal provides for at least 10 Goody’s fast-food restaurants and 10 Flocafe coffee shops in all of the country’s main cities, with the first ones set to open by this summer.
Commenting on the deal, Yiannis Artinos [Giannis Artinos], chief executive of Vivartia Group, said:
"The group is making its first stop in the developing market of North Africa. The new agreement with Tasty Franchise Ltd for 20 new units adds another country to the group's portfolio, aiming at seven million new consumers."
(Sources: Ekathimerini, HR-Net, Greek Reporter)
