British company BanaBay is to supply bananas to Libyan fruit importer Al Fakhira.
The company's Managing Director, Mark O’Sullivan, said the Middle East has been identified by the company as a target area for growth, and the new Libyan contract represents an important step forward in a new marketplace, adding:
“We have had a lot of interest in BanaBay fruit from several countries in the region, where there is high demand for premium quality fresh produce.
“Our new contract with Al Fakhira will open up opportunities in Libya and also in other areas where they operate, such as Tunisa.
"We are already shipping 6 containers a week to Libya and anticipate increased volumes as we consolidate our relationship and establish our products in this new marketplace.”
Al Fakhira's Mohamed Byok said:
“We are delighted to be adding BanaBay bananas to our established range of produce and look forward to working with BanaBay to promote the new brand to our customers in Libya.”
(Source: BanaBay Bananas)