Canon Middle East, specialist in imaging solutions, announces two new partnership agreements in Libya with Al-Mutawasat and Al-Watania companies. A move which is intended to further reinforce the company's 'closer to customer' strategy in the region and enhance its presence by having on ground support across markets.
The introduction of our two new partners is a testament to Canon Middle East's intent on building a robust position within the Libyan imaging solutions market; a market which the company believes has the potential to grow in line with the wider Libyan economy.
As recently as April 2013, The International Monetary Fund (IMF) published forecasts showing that the Libyan economy, as measured by GDP growth, would grow by over 20% in 2013 and over 10% in 2014 which follows a sharp rebound in Libyan GDP in 2011 and 2012.
Other economic commentators, notably African Economic Outlook, have highlighted falling rates of CPI and rising levels of consumer spending.
To accomplish this strategy, high standards of support and product knowledge must be put in place. Canon Middle East is committed to train its sales channels to be the most skilled in the industry by providing extensive product and solutions training to its partners and channels in Libya.
By combining Canon Middle East's undoubted product and marketing knowledge with the on-the-ground experience of its new partners, the company believes that it can bring an unparalleled solution to the Libyan market's imaging needs.
As one of Libya's most important office suppliers, Al-Mutawasat Company extensively serves the corporate market. Canon Middle East partners with Al-Mutawasat Company to extend the Canon portfolio of production systems and meet growing demand for professional print technologies from the commercial as well as corporate sectors in the country.