Carlson Rezidor has announced that it will re-enter the Libyan market when it opens its new Radisson Blu Hotel in Misrata: the 126-rooms property is scheduled to open in early 2016 and will be the first internationally branded hotel in Misrata.
It is the conversion of an existing hotel and currently undergoing full renovation to meet Radisson Blu’s high service and safety standards.
Wolfgang M. Neumann (pictured), President & CEO of Rezidor, said:
“We look forward to arriving in Misrata. We know Libya from our time in Tripoli where we operated the Radisson Blu Al Mahary Hotel until its suspension in August 2014.
"Libya remains an attractive emerging market for us, and we carefully monitor its development. Although the overall situation is still at risk, we are confident that Libya will continue to recover from the unrest and to offer opportunities for international investments across all sectors.”
Misrata, Libya’s third largest city and located on the Mediterranean Sea, is considered to be the most secure city in the country and is an active business hub due to its port and free zone.
The Radisson Blu Hotel, Misrata will be situated in the downtown area within a developing business district.
Besides 126 guest rooms and 24 studios with kitchenette the upper upscale hotel will offer an all-day-dining restaurant, a speciality restaurant, and outside pool restaurant, a lobby lounge bar, 4 meeting rooms and a ballroom, a cinema night club, a gym and spa, and a business class lounge. Misrata’s international airport is just 6 kilometres away from the hotel.
Elie Younes, Executive Vice President & Chief Development Officer at Rezidor, commented:
“We drive our business through profound market knowledge, trustful relationships with our regional partners, and a pragmatic yet creative hands-on approach.
"Our aim is also to be a leading employer in the market where we trade. By offering jobs to local talent and engaging with the communities we are active in, we can make a huge difference.”
(Source: Carlson Rezidor)